Social media has taken the public by storm. Today, it has become an integral part of everyone’s lives and daily routines. People have become so addicted to it that even before going to bed and after waking up they are on their mobiles browsing the social media networks.
Considering the importance of social media in customer’s lives, businesses and marketers are creating strong presence on these platforms in the hope of connecting with their target customers. However, the competition is very high on these platforms. It can be challenging for a business to stand out unless you have a strong social media marketing strategy. Staying upbeat with the latest social media trends can assist in fueling up your engagement and making you stand out in the crowd.
Here we will be discussing a range of social media trends for 2021.
Popular social platforms will continue to perform well
FB and IG have been dominating social media as the largest and most popular social networks. Recently, many other niche social media networks emerged and even got popular, but they encountered difficulties in their survival. TikTok is an example of one such network. Though, Instagram and Facebook have had their own issues in 2020 but they continue to be popular with the users. In a survey 60% respondents said that they plan to increase their IG budget in 2021 and 46% plan to increased FB budget.
Influencer marketing will continue to rise
Influencer marketing has been around for quite some time now, and it is going to stay for a while. Today, social media is dominated by influencers who promote brands through their posts and get paid heavily. Still, for businesses investing in influencers is a lot cheaper than running paid ad campaigns, and still, it delivers good results. Brands are not just collaborating with 1-2 influencers now but are working with a whole network of influencers. Influencers can assist marketers in not just generating leads but in achieving a variety of marketing goals.
Video content will rule the online market
Video content is one of the most engaging forms of content and is dominating social media. This is the reason why Instagram launched Reels. In a study it was found that by 2022, 82% of all online content will be video content. So, if at present you are not creating videos, it is time that you include them in your social media marketing strategy.
Ephemeral content will continue to gain popularity
Ephemeral content is something that is visible only for a short time and disappears later. Snapchat and Instagram stories are perfect examples of this type of content. People’s attention spans are short and even the way they like to consume content has changed. This is why stories have become popular and almost every social network is providing this feature. They are short, addictive and engaging in a manner that users can spend hours scrolling through stories. According to a report 64% of marketers either already have incorporated IG stories into their marketing strategy or plan to.
So, these are some of the social media trends that will rule landscape in 2021 and beyond.