So you have designed an aesthetically pleasing landing page in order to attract a lot of visitors? But, before you make that landing page live make sure you that there are no mistakes or it can under perform and make your sales drop.
Here, we are listing a few landing page mistakes that you can easily avoid to ensure great results and amazing sales.
Poor message or content
Content plays an integral role in making or breaking your page. From the headline to the whole body, your message should be very crisp and clear and address the concerns of the visitors and even present them with the solution. Basically, your copy must explain the advantages of your service or product. It should tell visitors how they will benefit from it.
An image that goes with the copy and is perfectly placed on the landing page, won’t just look eye-catchy and attention grabbing but it will convey your message effectively. Poor quality, irrelevant image can create a negative image of your brand and impact your sales.
A landing page works effectively in educating site visitors about what differentiates you from your competitors. In order to make the best use of your landing page focus on showcasing your unique selling proposition. Why someone will choose you, your services or your products over your competitor. If you want your visitor to sign up for your email list, you must explain how they will benefit from it. If you want them to buy your product, then make sure that you outline all the benefits and explain them in an easy to understand language. By clearly stating your USP you can convince your visitor to take the desired action.
Make sure there are no unnecessary details on your landing page. The purpose of the landing page is to make your visitor take the desired action if buying your services or products. Simple and clean design without any clutter is what will make your prospect to act. Too many widgets, social media icons and navigation links are a few design elements that you should consider removing when designing a landing page.
No or multiple call to action
The key purpose of a landing page is to convert visitors and increase sales. If there will be multiple or no call-to-call action on your page, it will confuse the visitor and they will be distracted from your main message. A clear call to action along with a strong copy on your landing page makes the visitor’s path to conversion clear and simple.
So, now before you make that landing page live make sure it doesn’t have any of the above-mentioned mistakes or it will fail to give you desired results. Simply, by avoiding these mistakes you can ensure improved conversions and better sales.