If you wish to make your mobile app user experience (UX) extremely seamless, then you need to ensure that everything from onboarding to checkout is working accurately. Usability is an important part of mobile app development and plays a crucial role in creating user experiences that are enjoyable, pleasant to use and efficient. Not paying enough attention on something as simple as navigation on a mobile app can affect the UX in a negative way. Also, this can create all the difference between a loyal user and a deleted app. In other words, we can say that if your app is valuable and useful but needs a lot of effort and time, users won’t waste a minute in learning how to use it.
Defining mobile app usability
Generally, people get confused between UX design and usability. Basically, mobile app usability is a trait of UX that decides the relation between product and user. All aspects of a user’s perception, including usability of a mobile app are defined by UX. Mobile app usability is all about simplicity, efficiency and effectiveness of doing things in the app.
Mobile App Usability Requirements
There are numerous factors that add to a mobile app’s usability and in turn affect the overall effectiveness and efficiency in which a user can achieve his goals.
A usable UI should have three major outcomes:
Mobile app usability makes it simpler for the user to get acquainted with the user interface.
Users should be able to easily achieve their goals through the app
The app should be error free. If your app has bugs, then UX elements won’t matter much.
If an app is eye-pleasing but tough to use, your app will have overall negative perception. Below are a top few mobile app usability issues that are generally not given importance in mobile app development:
Usability of platform
A common thing that users dislike in an app is that when it doesn’t work as per the particular model of a smartphone. Like, Android and iOS are two completely different platforms, as a result, you can’t just clone an Android app for iOS and vice versa. This means it is important to create an app to have a native feel so user can use and interact with the app easily.
Concise and clear content
Keep the content clear and concise enough for the user to complete the goal. Including too much info in your app will only result in poor usability with users getting lost.
Poor navigation is one of the common issues that users experience when using mobile apps. When a user downloads your app, they should be very clear about how to navigate the app to complete their goals, whether they are looking for some info, or buying a product or booking a appointment. Users don’t come back to mobile apps with poor navigation.
Offers value early on
If you want repetitive users, it is important to ensure that the user finds the value right away. If you can’t give users the reason to stay during the first few days, you will probably lose them forever. With effective user onboarding you can lower abandonment rates as well as improve long-term success like user retention.
Success of a mobile app depends just on one important thing: how users see it. The usability decides how a user feels about an app, whether positive or negative- as they consider the efficiency of the overall experience, the simplicity of use and the value it offers. We can say usability helps in converting users into long-term, loyal clients, helping you generate more revenue from the app.