Snapchat Launched Spotlight to Take on Instagram Reels and TikTok

Snapchat Launched Spotlight to Take on Instagram Reels and TikTok

Recently, Snapchat announced the launch of Spotlight, a feature that would allow users to share short videos just like Instagram Reels and TikTok. This new feature will allow Snapchatters to see content from other members and influencers. This new feature will give users access to exponential amount of entertaining content.

Before the launch of this feature, the users were just able to see snaps posted by their friends or posted by publishers in the Discover feature of the app. Spotlight will present users with a centralized location to access a never-ending feed of user-generated content. The app will motivate users to share clips for Spotlight consideration by giving a daily pool of more than $1 million to users who create interesting snaps. The company will give around $1 million daily for the remaining days of 2020 to users whose snaps make it to the top of the platform, in order to increase engagement with the feature.

Earlier this year Facebook Inc launched Instagram Reels- Instagram’s version of TikTok that allows users to create short video, then add soundtracks, special effects etc. from the library. Initially, there will be no ads in the Spotlight, but in the coming months the company plans to add ads to the product. The concept of a feedfeaturing short video playing in a constant loop was started in 2013 by Twitter owned Vine. But, it 2017 it got shut down. Later TikTok presented user videos in the same type format. Most recently, Instagram adopted the same format with the global launch of Reels.

In a statement Snap Inc. said, “We designed Spotlight to entertain our community while living up to Snapchat values, with our community’s wellbeing as a top priority.” Also, as per Snapchat, “only Snapchatters who have a Public Profile can have their display name associated with their Spotlight Snap.” As per the company, even though this feature is inspired from other services, but it will stand out due to various major differentiators, like Spotlight won’t include any public comments. Also, it won’t include any open political content initially, and as per the policies no posts with any misinformation.

Initially, Spotlight will be available to users in the France, Germany, Denmark, Sweden, Norway, Ireland, U.K., New Zealand, Australia, Canada and U.S. To access Spotlight feature on Snapchat users have to swipe to the far right tab or tap on the play button icon at the bottom right corner of the screen.

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