For many years, Objective-C was the main programming language used by developers for building OSX and IOS apps. Objective-C is basically a superset of C with dynamic runtime and additional object-oriented features. A new programming language called Swift was introduced by Apple in 2014. It was described as “Objective-C without the C”.
In current competitive mobile app marketplace, it is crucial to stand out with an exceptional and indifferent brand identity through User Experience (UX) design. While most mobile app developers understand the importance of mobile app designs as the major driver for customer conversion, they generally fail to understand how to use UX design effectively to deliver new values.