Today, over a dozen apps are available as a solution to a problem, each with a different approach towards the solution. An innovative approach not only makes an app stand out, but it can also increase the revenue multiple times.
Let us start by taking a look at a few stats:
- There are around 1.65 billion active mobile social accounts worldwide
- 95% of retail brands use at least two social media networks
- There are around 2.3 billion social media users worldwide
Lately, concerns over COVID-19 have increased tremendously, as a result, lockdown was announced, and thus more and more companies asked employees to work from home. Government ordered businesses to close and citizens to self-quarantine. […]
There are numerous things one needs to take into consideration before launching the app. Organizations or app owners usually don’t find market research important because they feel spending time and money on research won’t give any actionable return on investment. […]
App Store Optimization or ASO, as name suggests is a practice of optimizing mobile applications to boost the number of downloads and finally getting a high rank on reputed lists for apps in your targeted area. It is similar to SEO (Search Engine Optimization), a technique used to optimize websites to make them rank higher on the search engines.