The transformation of the travel industry has been phenomenal over the past few years and so has been the travellers’. It is estimated that by 2030 a global population of 8.5 billion people will take approximately 2 billion international trips. Imagine how efficient the travel industry needs to be.
Branding has been a significant part of marketing practices for decades now. Everything you do must be branded so that your users or consumers can get a quick recognition of it. It has become essential and a crucial factor in the marketing and advertisement world.
Today, there is an app for everything, from booking your rides to ordering food and medicines to what not. Due to the increased ease and comfort that these apps provide, a smartphone user on an average, uses over 30 apps in a month.
In recent times, technology has revolutionized almost all the industries. Travel & tourism industry is no exception. In a survey it was found that travel-based mobile applications are one of the most downloaded app categories and more than 50% Smartphone users regularly use these apps for their holiday and travel planning.