Branding has been a significant part of marketing practices for decades now. Everything you do must be branded so that your users or consumers can get a quick recognition of it. It has become essential and a crucial factor in the marketing and advertisement world.
In recent times, technology has revolutionized almost all the industries. Travel & tourism industry is no exception. In a survey it was found that travel-based mobile applications are one of the most downloaded app categories and more than 50% Smartphone users regularly use these apps for their holiday and travel planning.