Today, there is an app for everything, from booking your rides to ordering food and medicines to what not. Due to the increased ease and comfort that these apps provide, a smartphone user on an average, uses over 30 apps in a month.
In recent times, technology has revolutionized almost all the industries. Travel & tourism industry is no exception. In a survey it was found that travel-based mobile applications are one of the most downloaded app categories and more than 50% Smartphone users regularly use these apps for their holiday and travel planning.