Everyday thousands of mobile apps are uploaded on different app stores worldwide. All the app owners want their mobile apps to get super popular on the app store and get millions of downloads and great revenue. Whenever a new mobile app idea comes up, people expect it to be the next big thing in the app world and create all the buzz. But only a few mobile apps manage to get as popular as they were expected to be.
There are numerous reasons why apps fail and not able to connect with the users is one of them. A huge number of mobile apps fail to engage users due to several reasons. If we look at some of the most popular mobile applications with millions of downloads, we will find some common things in all of them no matter the genre and the category. Let’s discuss those common factors in detail.
Seamless UI (User Interface) & UX (User Experience) – User-interface is an important factor that assists an application in gaining popularity. As a matter of fact, every year a huge number of apps fail to impress users only due to poor user-interface that doesn’t offer an exemplary user-experience. A mobile app can’t become successful without a smooth navigation and a user-friendly interface. With countless options on the app store, user don’t think twice before deleting an app from their mobile. After thorough research and understanding of users’ psychology one can design an app UI that offers an extraordinary user-experience.
App Store Optimization – Usually it is seen that app developers don’t take this basic strategy into consideration when uploading the app on the Store. This ignorance or lack of knowledge costs a lot to the app as it fails to get the deserved search engine reach and users.App Store Optimization involves some basic techniques like writing an apt mobile application description with in-depth details of the app and its features. Also, using the right set of keywords is important. This simple strategy when implemented correctly helps you in making your mobile app visible on the store when searched online.
Regular updates and bug fixing – No app becomes popular overnight; it is a slow and steady journey. With the help of the great reviews and word of mouth, an app become a billion-dollar venture, so it is important to keep updating the app on the regular basis. On the basis of user’s feedback, you can make the updates, especially if they ask for the functional improvements or bug fixes in the app. These regular bug fixes and updates take the app to a new level and ensures smooth and interruption free experience for users.
So, if you are planning to launch a mobile app then consider these things to ensure millions of downloads and huge revenue.