Search Engine Optimization is a great way to lure customers to your online stores- if you use it correctly. SEO has been evolving constantly and staying upbeat with all the latest updates can be challenging. However, it is really important and worth it. Around 70—80% of users focus mainly on organic results and don’t use paid listings. Around 28% of those searches, result in a purchase.
SEO has been around for many years now and is not going anywhere soon, so let’s take a look at top three things that will work for SEO in 2021.
Search queries will be impacted by voice search
Innovations like Alexa, Siri and Google Assistant have taken voice search to a new level. The advancement of the technology made it more popular. In fact, around 55% of households are expected to own a smart speaker by 20222. So, it is more important than ever to optimize your keywords for voice search. Find out longer phrases that your customers use in everyday conversation. Voice search works better with longer phrases. So unlike keyword search, in case of voice search people don’t abbreviate.
Content must fulfill the Google EAT Principle in order to rank higher
Google has made it clear multiple times that quality of the content is important for the ranking. So, what does “quality” mean? Refer to the EAT principle: Expertise, Authoritativeness and trustworthiness. These factors assist in determining the quality of content on a webpage. Few simple ways of ensuring quality content are, creating buyer personas, conducting search intent research and using the information of customer’s journey to create content that your user wants.Lastly, keep EAT in mind when preparing your content. You can also include links to reputed sites to ensure that your content fulfills the EAT criteria.
Semantically related keywords will be given more importance
Today secondary keywords are as important as primary keywords. Semantic search and intent optimization will gain more importance in the future. Google is not only looking at strings of words any longer. It is analyzing context of the query and trying to understand the intent of the user in order to provide the more relevant information through more logically related primary and secondary keywords. You can address the semantic search by creating content that answers a question of your target audience.
So, in 2021 make sure you follow the above mentioned points to get better results of your SEO efforts.