Today, over a dozen apps are available as a solution to a problem, each with a different approach towards the solution. An innovative approach not only makes an app stand out, but it can also increase the revenue multiple times.
In general, every app has numerous development stages. Beginning from requirement analysis all the way up to testing and deployment.But out of all the stages design is one of the earliest and most important one.
From initial wireframes to detailed mock-ups, they define how the user will be using the app, what actions the user will perform and how. It is like creating a roadmap for the user to get an understanding. If the user feels the path is very confusing or there are obstructions, then the user will quit.
With this in mind,the developers must ensure to get involved in the design process as well. This doesn’t only ensure smoothness in the workflow but also assists in achieving the goal for which the app was designed. It assists the development team in understanding and keeping the same aim in mind while developing apps.
There are numerous proven design laws that one must follow to create a more appealing and intuitive user experience. Here we are discussing 5 important laws:
Serial position effect
Users are more likely to remember the first and last entries in a list. This means, other items in the list are less expected to be in the memory of users. Due to this, important actions are placed either on the extreme right or left inside elements like the action bar.
Von Restorff effect
Von Restorff or the Isolation effect, suggests that when multiple same objects are available, the one that is different is most likely to be remembered. This can be assistive in case where you want to highlight a contact us button over another, or in other places where multiple options are available.
Bluma Zeigarnik- a Russian psychologist first studied the phenomenon of why a waiter had better memory of unpaid bills than that of paid ones. Turns out humans are likely to remember uncompleted tasks better than completed ones. This is also applicable in case of user experience (UX) of app. For example, by reminding the user with a percent bar, we can drive the user to complete the user profile.
This law suggests that themultiple choices for performing an action increases the time taken for the user to decidelogically.In other words, this means more the options, more the time the user will take to choose one.Thus,one must cut down the number of actions/options that a user can chose when navigating on a screen.
There are several small techniques and observations, that improve the user experience in the app. These techniques, not just assist the users but also enhances the user engagement of an app, leading to delighted users and successful business.