In the last few years, we have seen a tremendous shift in messaging apps for personal as well as business communications. A whole lot of people rely on WhatsApp for doing business.
Many traditional approaches or way of business communications are no longer effective. While businesses spend a big chunk of money on communication channels like calls, SMS and emails, customers don’t want to be kept on hold, get passed from an executive to another, or wonder if they are being heard and their queries will be resolved.
Besides, the global pandemic has made efficient and fast business solutions more important than ever. This is exactly why WhatsApp has become a convenient and simple way to service customers and make sales. Every day more than 175 million people message a WhatsApp Business account. In a research it was found that customers prefer messaging a business for instant help and are more likely to make a purchase when get instant response.
The WhatsApp Business app and WhatsApp Business API assists businesses of all sizes in managing their customer chats. In order to make the app more business friendly, recently WhatsApp announced to launch a suite of new business sales and shopping features that will assist users who use their app to grow their business by benefiting from a more seamless customer experience.
The company now aims to use real-time feedback from users to invest further to develop and strengthen the following services and products:
- In-app Shopping: WhatsApp will improve customers shopping experience by enabling catalogue feature in the chat. So, customers can check out the available products as well as purchase them right from the chat.
- Business Sales: To enhance business communication and business sales, WhatsApp will provide and expand free end-to-end encrypted text, video and voice calling.
- Facebook Hosting Services: Businesses have varying technology needs and seek options in the companies they work with to host and manage consumer communications, especially with online communication increasing. Thus, WhatsApp for Business plans to expand their partnerships with business solution providers.Businesses will also get a new option of managing their WhatsApp messages via hosting services that Facebook plans to provide. This will make is simpler for SMEs to get started, sell products, manage inventories and quickly reply to messages they get.
Globally many people use WhatsApp for communicating with friends and family but with business facilities on offer and these latest improvements, users who use the app for sales and promotions will find it simpler to keep in touch with global customers.