Whether you are planning to launch a new mobile app or considering updating or relaunching your app, a launch can either cost or save you a lot of money and time.
Here in this blog post we will be discussing how you can maximize user retention, drive daily use and lessen abandonment rates post launch.
Know your audience
The primary step of your mobile app launch should be market research. Knowing your target audience before proceeding any further will save you a lot of time and money. Knowing exactly what your audience wants will assist you in better understanding what they like and don’t like in the apps that are already present in the market. It is vital to know the key reasons for your user’s discomfort by examining their attitudes and behaviors. By investing in market research, you will be able to foresee any forthcoming threats as well as ensure that there is a steady foundation for the rest of your mobile app launch.
Ask these questions:
Who you have built your app for?
What issue or problem your app will address?
How your app will deliver value to its users?
The answers of these questions will help you in centering your marketing plan around who your app is built for.
Define your selling point
Once your market research is ready, the next step is to turn it into a deliverable by knowing the strengths and weaknesses of your mobile app and sharing it with your team as well as stakeholders. There are millions of app in the App store. In order to make your app successful, you need to provide something valuable and unique that will entice the users to download the app. Once you have determined who you are targeting, you need to find what makes your app better than the ones already present in the market. This is called USP (Unique Value Proposition). Focus on why it is better and different than other similar apps in the market.
Define your success criteria
It is important to set some goals, in order to know if your mobile app launch is succeeding or not. What is success for your team? Try to be simple, for example, set your goals around active install rates, average rating score, number of reviews etc.
Plan launch activities
Once you are done with the market research, put your focus on the execution of the mobile app launch. You must prepare a marketing plan to make sure that every step is executed in a timely way. It can include:
Promoting your content
Connect with reporters and popular influencers
Make use of product curation sites
Create description for your product page
Launch your mobile app
After all this, the time comes to finally submit your app to the app store. Follow the submission guidelines properly in order to get your app approved. Initially, you should focus on highlighting the value of the app, as it will help in optimizing the onboarding process. It is important to impress your new users quickly or they will lose their interest. Also alert everyone about your app launch, including the influencers, press list as well as spread the word on social media.
The work doesn’t get over, once you have launched your mobile app. After the launch you need to measure the success of the launch. Make sure you include engagement, client satisfaction and retention rate in your follow-up. Also, listen to your users and update your app regularly by adding new features and content.
We wish you a successful mobile app launch with these steps.